There are several different ways to market eBooks online, some which are good and some which are not so good. Our guest writer Scott F. Carlson describes why marketing your eBook using a one page website is not a good idea.

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One Page Websites For Ebook Publishing

By Scott F. Carlson  

Short one page websites designed to push eBooks typically do more harm than good, even more so when the topic of the eBook is outside of the traditional online marketing/make money online niche. If you are publishing an eBook, spend some time and build up your website with information. It will help you establish yourself as an expert, in addition to giving your page a chance to generate traffic directly from search engines.

From the perspective of the webmaster, it may seem like a good idea to give the visitor the option to either sign up for your mailing list or leave, but how many people do you realistically think sign up to get essentially spammed by someone who comes off like a snake oil salesman, and with this sort of setup, this is exactly what you look like regardless of how great your eBook is.

Maybe someone has told you otherwise, but one page websites are garbage because they have no content, which is really what draws both people and search engines to your site in the first place. With little to no text, it is damn near impossible for a search engine like Google or Bing to index your page and send you the targeted traffic your site needs to make sales. Yes, you could pay big bucks and generate traffic at a few bucks per click, but such costs are unreasonable and highly unlikely to produce anything close to a positive return.

If you have written a quality eBook on an online topic, go the extra mile and build a website that establishes your authority and sets your promotional campaign up for the long term. In other words, a short one page website just isn’t going to cut it. Instead, prepare your site with lots of good content, and then streamline the navigation of your site to give the visitor every chance under the sun to buy your eBook.