The title tag is not that exciting by itself, containing a beginning and an ending tag, with the contents between these two title tags being the title itself. The title tag should be the first thing in the HTML’s HEAD section, to give the search engines the clearest picture of what your site is about.

The title of your webpages need to be unique for each page, and pertinent to the content that is on that page. So if you have a page that is your “about page”, then you want to give a title that describes a little bit more regarding what your page is about. Something like “About Acme Drilling Company in Los Angeles California” is a lot more descriptive than “About Our Company”

Feel free to use industry specific terms, if needed, but make sure that your title jives with any keyword research that you’ve done. If you haven’t done any keyword research for your webpage, then common sense will get you descent titles as well. Just think about how people would describe the page to you, and formulate a title based on those words.

Be as descriptive as you can, but keep your title short at the same time. Don’t use all caps, and don’t just stuff your favorite keyword into the title either. I suggest that you look at any instances of pronouns, like he, she or it, and replace those pronouns with actual nouns (person, place or thing). Also use descriptive terms in front of nouns, instead of “Jacks Restaurant” why not “Jacks Famous Buffalo Burger Restaurant”? See how a few descriptive words can enhance the presentation of your page?

The title is what is displayed in the search engine result pages, so you really want it to stand out to your readers, and give them an extra incentive to click the link to your page. I highly encourage you to take the time to look at your webpage, and go page by page to make changes to the title tags. Every little bit helps when it comes to SEO.