eMillionaire/EZ Net Income Program Experience – Module 1

Module 1 of 6 from the eMillionaire/EZ Net Income Program site was full of material covered in just under an hour. Unfortunately, it became quickly apparent the material available with my access was actually selected pieces from the much bigger eMillionaire Program with “The Lab Students” (please see A Facebook Advertising Experience – Foreword post). However, the material in Module 1 provided quite of bit of material for my personal learning and only added more worth to the initial investment I made.

Module 1 primarily covered:

1. Tools to capture information while researching markets on the net
2. Competitive intelligence approaches and programs
3. Private label content sources
4. Affiliate networks & programs available

Before I get into each topic I’d like to point out that after going through Module 1 it became quickly apparent Brock was a big advocate of Health and Wellness products and hence his examples provided were primarily around these types of products. However, as a viewer and stepping back I could see quickly how these approaches, tools, etc. could be used for any product I would want to get into. The trick for me to remember is to still do the market research to make sure there will be buyers for my products. So, with that said, I’ll be making up a list of a few different product themes that I am interested in and to test against the market. Taking this approach should ensure that I’ll find a viable market to apply the principals I’ve learned not only from the eMillionaire/EZ Net Income Program provided by Brock Felt, but from other sources as well.

Now back to Module 1 and the topics covered.

Tools to Capture Information While Researching Markets on the Net

Brock Felt indicated that while doing market research on the net you would probably like to use online tools, other than a pen and paper, to capture any observations and information you may come across. Personally, in the past I have selected/highlighted or taken screen shots of the information I required, and pasted it into a word processor. Then while in the electronic document, I would add my notes.

The 2 tools Brock Felt covered and recommended were Google Notebook and Google Docs. Brock really liked these products as they are accessible via the internet. Also, specifically Google Notebook captured screen shots of the sites being researched, and Brock also showed that he could add notes at the point of time he captured the information.

At the time of this journal experience I did not extend my Google account to include these products. In regards to the Google Notebook program though I found the following message from Google:

“Google recently stopped development on Notebook, which means it’s no longer open to sign-ups by new users or being improved. Don’t worry if you’re already a Google Notebook user! You can still access all your notebooks and data from this page (http://www.google.com/notebook/), as always. Just log in with the username you usually use with Notebook.”

I guess Brock will be searching for a new tool to rely on. This is something to keep in mind when building your own online business; you need to be careful on how much you depend on Google and its products to manage your business. Remember, Google is in control of its programs, not its end users.

However, using a good customer service approach, Google didn’t shut down the Google Notebook product without another Google product to use and suggested the following:

“If you’re visiting Notebook for the first time, you can explore the many other Google products that are still supported. For example, if you’re trying to jot down some quick notes or create a document that you can share with others, check out Google Docs. You can also try Google Bookmarks – it lets you remember web pages that you liked and access them easily. For information on why Notebook is no longer being worked on, as well as other tools that offer Notebook-like features, take a look at the announcement on the Google Notebook Blog. Thanks for visiting!”

Competitive Intelligence Approaches and Programs

It was also suggested by Brock to include Competitive Intelligence sources of information while doing Market Research. Competitive Intelligence is “the action of gathering, analyzing, and distributing information about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.“  I would take this one step further and include that a comparison would also be conducted either between the products, customers, or competitors.

One approach suggested by Brock to do Competitive Intelligence is to check out the various Cost Per Action(CPA) Networks to help determine what is actually selling as a product on the Internet. Additional information you can  get at this time is which Affiliate company is selling the product as well.  However, to search many of these sites I was informed I will probably have to have an active website to attain membership.

Another research/competitive intelligence tool suggested was one of Brock’s favourites: iSpionage. Brock mentioned he liked iSpionage as it referenced the three networks Google, Yahoo and MSN and does a comparison between them. Also, other various tools come with iSpionage. For example:

• A landing page intelligence tool which shows the landing page that’s making the most money.
• An advertiser gap analysis tool which will tell about the overlapping keywords.
• A visible competitor’s ad copy testing tool to be able to see what has already worked in the past for the competition.
• A tool to identify ads from 20 affiliate networks showing all the competitor’s ads and their landing pages, and pool the ads from all of the indicated networks for your viewing pleasure.

Private Label Content Sources

Private Label Content is content written and then provided for sale to an individual. The purchasing individual is then able to rewrite the content, over and over again, sell it, re-spin it, and even possibly put their own name on it as the author. However, if you supplement your own content with Private Label Content you will need to be careful of the rights you have purchased. You need to ensure you are clear as to “what” you can and can not do with the content (i.e. make sure you can change the content and can resell it or give it away.) 

Private Label Contentcould be articles, eBooks, special reports, websites, newsletters, scripts, etc. Brock also suggested using Private Label Content for such things as:

• Post sections or chapters as articles from eBooks
• Free Reports
• Newsletter content

A list of sites Brock suggested to go and look for appropriate content are:

• Yourownarticles.com (at the time of this post this address lands at a sales letter type site)
• Nichehealtharticles.com (at the time of this post this address lands at a sales letter type site)
• Informationmarketingplayer.com (at the time of this post this address lands at a 404 Error – Not Found)
• PLR-content.com (at the time of this post this address lands at a sales letter type site)
• Fitnessinfowire.com (at the time of this post this address lands at a Domain Default page)
• Allprivatelabelcontent.com and Allhealthcontent.com – both sites have the same writers (at the time of this post this address lands at a sales letter type site)

But of course there are lots more sources out there. Just google it!

Affiliate Marketing Networks & Programs Available

One way to quickly add products to your website is to participate with Affiliate Marketing Networks & Program. Affiliate Networks are “Internet-based companies using internet marketing practices in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.” How this works is that you would be considered the Affiliate and you would promote a product; you would be rewarded for each product sold from your site.

Brock suggested that when I am ready to start my on line business I may want to consider using Affiliate Marketing at first to test the market and determine what products I may want to actually carry as inventory at a later time.

To check out various Affiliates and see what products are available Brock suggested checking out Affspy. Affspy is a free Affiliate intelligence tool that allows you to search by name, category, or domain and check out various relevant offers, network(s) and payouts.

Examples of individual Affiliate Networks mentioned by Brock were:

• ClickBooth
• Hydra

In Conclusion…

Phew, well there you have what was covered in Module 1 of the eMillionaire/EZ Net Income Program. Of course there was lots more to learn in regards to actually using these various methods and Brock providing examples of “doing” what he suggested.

So, if you are disappointed I didn’t give you enough information to actually get out there and do it for yourself, please don’t be. These journal posts are written to give our readers a summary of my experience and what I generally learned from purchasing and going through the eMillionaire/EZ Net Income Program. If you want to know more, you’ll have to take the risk, sign up and actually do the Brock Felt’s eMillionaire/EZ Net Income programs yourself. Hmmmm, $1.95 plus $47 subscription per month till you get through the material…still sounds like a deal to me. And remember, Trish and I are in no way making money from this product. We’re just purchasers and students to it.

If you have more information to add in regards to sites to check out for Private Label Content or Affiliate Networks, drop us a line. Trish and I will check it out and see about adding your suggestions to Brock’s list.

Cheers

Tatiana 

P.S.  The next eMillionaire/EZ Net Income Program experience post will be on Module 2 of 6.